WORK   
   ILLUSTRATION   
  SKETCHES   
   ABOUT   
CONTACT

Colorlay is a creative learning toy that teaches children ages 5-6 the concept of color theory through primary colored shape tiles.

Timeline --
‍
Fall 2023
5 weeks
Role --
‍
Product Designer
User Researcher
For --
‍
Ind Des Studio 2023
Programs --
‍
Adobe CC
Fusion 360
KeyShot 2023
Figma
OVERVIEW
Explore Colors the Fun Way
Toys can aid in child development and, even more importantly, allow kids to have fun! Colorlay is a creative toy that combines education and play seamlessly, teaching children the essential concept of color theory.
‍
To develop this concept, I looked into the current market of toys, researched the topic of child development, and conducted live user testing.
Colorlay, 2023
‍Keyshot 2023 Render
1224 x 7942 px

01. RESEARCH

RESEARCH
Purpose of Toys
Toys serve as entertainment as well as tools for learning and development.
‍
RESEARCH
Children
Child development can be accelerated through toys, allowing kids to learn while also having fun.

Toys are a necessity for child development.

02. IDEATION

IDEATION
Concept Exploration
The project objective is to design a fun toy that teaches an important learning concept that is age-appropriate (difficulty, scale, etc.)
CONCEPT
Concept Selection
The Colorlay concept accomplishes the learning outcome as well as being open-ended in play. It also has the potential to grow with the child and provide a variety of activities.

03. DEVELOPMENT

DEVELOPMENT
Lightbox
One of the main components of the toy is the lightbox. I explored different features that would make the lightbox serve its purpose in a way that would be easy and intuitive.

Implementations:
- Shape drawer moved from the front-face to the sides so that it wouldn’t get in the way when opened.
- Paper clamp removed due to safety concern for fingers.
- Raised frames were added to create a border for the paper to sit in place.
- No edges on the side frames, allowing for pieces to slide into drawers.
- Slight cut-ins added to the screen cover to make paper removal easier.
DEVELOPMENT
Branding
When ideating the brand logo, I focused on incorporating defining aspects of the toy itself as well as trying to capture mood.
- Defining Aspects: primary shapes & colors
- Mood: loose, bright, fun

DEVELOPMENT
Templates
Using the simple shapes of the tiles, I constructed a variety of different images for the templates.

I tried to expand the images to include different categories (animals, objects, facial expressions, etc.) and levels of difficulty in order to give the templates room for growth.

05. OUTCOME